I have had the pleasure of working with Katzy over at Lunatic Fringe Yarns, a yarn and weaving supply online business. When Katsy introduced herself, she told me she was a Loon, the “Head Loon” to be exact. Well, you can’t help but have a good time working with these Loony ladies.
Identify What Worked and What Didn’t
What started as a discussion about their outdated website and what they hoped to accomplish with their new website culminated with Katsy describing a design she had in her head. As she described the various areas, color choices, and pieces they would like to highlight, I was able to identify important features, display requirements, and user expectations. With a newly redesigned and colored logo, and some color elements from their old site, we set about to build an eCommerce storefront fitting of the most discerning Loon.
Build a Better Storefront
Easy navigation, clear and clean display of products, and checkout with shipping requirements are what were needed to get the Loons’ yarn store to the next level. And the new website had to look good and respond well on all viewing devices. A review of their new website proves that their needs were met and more. Lunatic Fringe Yarns is beautifully designed and colorful eCommerce website which is easy to navigate from one product to another. We have integrated the WooCommerce Product Displays with Cart and Check Out integration using PayPal Business.